BillHarveyConsulting.com
Title
Bill Harvey Consulting | Media Research, Effectiveness Training and Seminars
Description
“Effectiveness” is a word that is coming into increasing use in the advertising business - where it means a shift from relatively superstitious or "soft" measures of performance, to down-to-earth ones such as sales. In my profession as a media researcher I have come to frequently use measures of effectiveness as part of media optimization work. This has also in moments of reflection given me cause to think more broadly about "effectiveness" from the point of view of my earlier academic training which was in philosophy.
That led me to apply the idea of effectiveness to my experience as a self. From my use of computers during my day job I fell somewhat predictably into the "lens" of looking at my own consciousness as a software system - for example with programs that I might have created so long ago I don't remember creating them.
Through this lens I watched what the character Bill Harvey did. I noticed performances I liked and others I didn't. I reprogrammed my biocomputer by means of the standard vows and intentions. I noticed that this did not work particularly well most of the time but sometimes it did. I strove to detect what catalyst had been present and was always present at such moments when things worked inside me the way I had hoped. As I proceeded in this way I began to notice more and more layers of such catalytic conditions conducive to higher effectiveness.
