BuzzFactor.com is an online advertising agency.
Title
The Buzz Factor -- National Talk Radio Show with host/Author Mark Hughes and Jen Calhoun
Description
He literally put Half.com on the map by convincing Halfway, Oregon to rename itself to Half.com, Oregon...dubbed by Time magazine as "one of the greatest publicity coups" in history. eBay later bought the company six months after launch for over $300 million.
He’s author of the breezy book Buzzmarketing: Get People to Talk About Your Stuff (Penguin/Portfolio) with kudos from big name dudes like Ben Cohen from Ben & Jerry’s Ice Cream, to the former executive editor of The Wall Street Journal.
Before eBay's Half.com, Hughes spent his career working for PepsiCo's Pizza Hut Division; Pep Boys, and American Mobile Satellite (now XM Satellite Radio).
