DigitalEdge.org promotes the advancement of newspaper technology in America.

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Welcome to the Digital Edge

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The NAA's New Media Federation, one of eight skills-specific groups served by the Association, offers business strategies and tactics to nearly 900 online publishing professionals. The Digital Edge Web site publishes original analysis and advice for the development and management of digital-media businesses. The site focuses on critical topics such as classified advertising, emerging revenue streams, paid online content and joint sales efforts conducted by newspapers' print and online salespeople. The Digital Edge also publishes white-paper style reports, forward-thinking columns, success stories from New Media Federation members and features such as "Digital Deals," a compilation of recent agreements between media companies and vendors.

Newspaper executives, Web publishers, market analysts, educators and students visit the Edge. Many of the articles are open to all readers. Federation members enjoy exclusive access to the reports and to The Digital Edge's robust archive, which offers articles about management strategies, editorial services, recruitment classifieds, technology and operations, and other essential categories. The reports are available for purchase (see the "Special Reports" section for a list of current offerings).

New Media Federation members also receive the "Online Publishing Update," a daily e-mail newsletter that provides busy executives with fast access to fresh, pertinent stories about newspaper companies' Net initiatives, plus strategies and trends that affect all online media companies. Two new publications emerged in the fourth quarter of 2002. A monthly e-newsletter provides business strategies and NAA news. Newspaper Marketing, a six-times-per-year print magazine, focuses on excellent marketing initiatives across all industry disciplines.