EasyShopMaker.nl
Title
EasyShopMaker webshop software, webshop software, professional webshop, shopping cart
Description
PORTLAND, Ore. - June 7, 2005 -WebTrends Inc., the global web analytics market leader, today unveiled initial results from its "Web Marketing Confidence Survey," which polled hundreds of business professionals on the growing need for better accuracy and actionability in marketing performance measurement. Initial results suggest that while many professionals are "fairly confident" in the measurements of their web marketing efforts, few are "very confident" as they have not adopted accuracy best practices and a comprehensive analytics framework.
Conflicting visitor counts and inaccurate conversion rates can make it tough for professionals to act with confidence, and with third-party cookie blocking accelerating by as much as 300% in the past 16 months, web-smart organizations need to adopt accuracy best practices for web measurement, including the use of legitimate first-party cookies, in order to help ensure accurate, predictable metrics on which to base decision-making. When it comes to measuring web marketing efforts, 43 percent of respondents said they were "fairly confident," while only five percent said they were "very confident". Further accentuating the confidence gap that exists in online marketing today, the remainder were equally split, with 26 percent being "moderately confident" and 26 percent admitting to "flying blind".
While industry research has pointed to consumers' lack of understanding about what cookies are and how they are used as reasons for increasing cookie deletion and blocking, marketers also lack knowledge about their site's cookie strategy and web analytics best practices. This contributes to the uncertainty of whether web metrics represent an accurate picture of campaign performance and visitor behavior. Other results of the survey include:
