FashionInJapan.com provides fashion news and pictures from and about Japan

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Fashion in Japan

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Loic Bizel has been working in the fashion industry in Japan for more than 10 years. He has been working in collaboration with the main fashion leaders : Issey Miyake, Yohji Yamamoto, Beams, United Arrows, Tomorrowland, Ships, Journal Standard, Eddie Bauer, Isetan, Takashimaya, Seibu, Parco, Sony Plaza, Muji Rushi, Rosebud, Sumikin Bussan, Itochu, Wacoal,...

Our common experience in the distribution and marketing of western brands gave us the opportunities to welcome makers and designers in Japan and to introduce them to the Japanese fashion market. The excitement of the designers, manufaturers, line-builders who were coming here to feel the trends, was so great that they were buying lots of samples and taking many pictures. The idea came from their reactions and interests in what they could see and find in the streets and shops here. Still they were usually not able to come over to Japan more than two or three times a year due to the cost and time needed. Therefore, their views of the fashion was still very limited, especially taking into account that the trends here are changing very quickly. The idea is then to provide them with actual and permanent updated information of the market all year long.

FASHION IN JAPAN aims at informing you through more than 600 monthly updated pictures, on what is happening on the Japanese market in "live". At the same time, to understand better the Japanese market evolution, you will find retail and marketing information about the market.

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loic bizel

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