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Lennar Corporation

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F& R builders founded in 1954 by Gene Fisher and Arnold Rosen transformed itself into Lennar Corporation in 1971. Gene Fisher exited the company in 1956 and was replaced by Leonard Miller who defined the company’s guiding principles as quality, value and integrity. The company reinvented itself and renamed itself after incorporation as Lennar Corporation by combining the names Leonard and Arnold. The new corporation is located in Miami, Florida and its primary business is to build affordable, move up and retirement homes for different communities in nineteen different states of the United States under the brand names—Cambridge, Greystone, Lennar, NuHome, Patriot, U.S.Home, and Village builders. Lennar’s financial Services companies such as the Universal American Mortgage, North American Title Company provide a number of real estate related services. Lennar Communications provide high speed internet services and helps connect homes to the world.

Lennar’s Role in the Industry

Lennar Corporation is one of the biggest builders in the United States today. Its stocks are traded under the symbol LEN and it has an annual sale of more than 30,000 homes in 13 states. The company has expanded in leaps and bounds and has taken over more than twenty smaller builders in the last few years. The total earnings of this company for the year ended 2006 is over 30% of its previous year earnings. The company displays a healthy balance sheet and its debt to total capital ratio has been lowered from 42% to 32% in 2006. It has cash on hand of $1.2 billion. It has a lot of liquid capital on hand to acquire more companies. Lennar is doing as well or even better than its competitors. However, despite its project growth potential, the company stocks are just eight times its earnings.

Guiding Principles

Quality, integrity and Value are the guiding principles of Lennar Corporation. Lennar believes that Customer “satisfaction” is not what it wants. The customer should be more than happy. They should be “thrilled, delighted and happy”. All Lennar associates and resources are dedicated to achieving the Total Lennar Care(TLC). They are willing to do extraordinary work for their customers so that the experience of owning a home is enhanced and made an occasion for celebration. The services of Lennar Corporation are available to its customers even after the home has been sold. The customer is regularly visited by the Customer Care Team and their needs are serviced with the same dedication and commitment that went into selling the home to them.

As part of its commitment to the community in which it lives and works, Lennar Corporation believes in equipping the homes it builds with equipments that save energy and protect the environment. The solar home it is building in Lennar Bay area is driven by its commitment to save power and electricity and part of its initiative to provide green homes across the country and to add value to the homes.

About one percent of the earnings of the Lennar Corporation are donated to Lennar Foundation, which in turn contributes fifty percent of its funds to the community development. The Lennar Culture demands that each Lennar office adopt a charity and they must work with it through the year. Focused Acts of Caring are rewarded as the employees and the leadership lean to build and change lives in the community. The Lennar Charitable housing foundation is well known as a financial vehicle for expanding and leveraging relationships with homebuyers and to meet the problem of homelessness by deploying schemes that encourage homebuyers to contribute towards creating homes for the homeless.

More information about Lennar Corporation is available on its website Lennar.com.



Languages

English

Address

700 NW 107th Ave
Miami FL 33172 US

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