Pario.com

Title

Pario Research

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In urban economics, Pario provides research, consulting, and strategy services. Specific studies include market analysis, project feasibility, market feasibility, financial feasibility, valuation and appraisal, highest and best use, marketing strategy, and sales strategy. Pario works with all land uses in all phases of the investment and development life cycles. Pario was founded in 1995 by Mark Smith. Smith began his 24 year real estate career with the prestigious Goodkin Group (Sanford R. Goodkin Research Corporation) and then worked for KPMG’s National Real Estate Practice for eight years after KPMG acquired the Goodkin Group. Pario was established to integrate into mainstream real estate development the emerging urban betterment programs such as Smart Growth, New Urbanism, green building, and sustainable design. Pario was the first consulting company fully committed to this mission. Pario’s background in mainstream real estate provides experience to help developers understand how to integrate urban betterment programs into the real estate; conversely, Pario’s seasoned understanding of the real estate industry helps sustainability advocates understand how to integrate their new programs into real estate development.

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