Pflorist.com
Title
Florist Flowers Philadelphia, PA and Flower Delivery
Description
About Plaza Flowers
Dorothy Drummond, a second-generation florist, purchased a small florist in 1983. Her sales volume grew too quickly for this 700 square foot store in King of Prussia, Pennsylvania. Eleven months after the grand opening she purchased her second location in Norristown, which was planned to support the primary sales location in King of Prussia by housing the offices, warehouse, and design facility. Due to a strong Reagan economy and tremendous population growth, this new location became one of the busiest intersections in the Philadelphia region.
Dorothy's son, Chris, became General Manager in 1987 and began automating nearly every aspect of the business. This automation brought an unsurpassed level of customer service, as corporate gift programs, free occasion reminders, and delivery enhancements were implemented. In 1990, Dorothy's daughter, Heather, joined the team as design manager to oversee production and buy perishable goods.
As consumers shifted from buying in person to shopping by phone, the King of Prussia store was closed and operations were consolidated to one location. However, growth continued as the trio of entrepreneurs developed a marketing plan that focused on corporate business while maintaining all services to residential clients. The plan included a convenient fax ordering program, improved account service, extended hours, and express delivery. In 1993, Plaza Flowers became the first florist in the nation to offer free ordering from cell phones. Continued pioneering made Plaza Flowers the first florist in the Delaware Valley to create a fully interactive catalog with order form on the World Wide Web.
Contact
Administrative:
-
- Norristown PA
- United States 19403
-
- (610) 630-8825
Registrant:
- AMERICAN FLOWER MARKETS OF KING OF PRUSSIA, INC.
-
- Norristown PA
- United States 19403
Additional Information
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- META NAME
- North America
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