PushTheLimit.com
About PushTheLimit.com
“Value”– a concept very often used and even more often confused. And the reason is the Paradox of Value: While people in general are increasingly looking to pay as little as possible, they are simultaneously willing to pay more than usual for whatever they perceive as Value. Want proof? Look at Starbuck’s. Are they simply in the “expensive coffee business”? Nope.
