SiteBrand.com

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Increased Conversion through Personalization - SiteBrand

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Online retailers have long recognized the promise of personalization. By segmenting their visitors and tailoring their communications to the unique needs of individuals, they hope to be rewarded with more enduring, profitable customer relationships. Specifically, personalization promises better conversion rates, more sales, lower shopping cart abandonment rates and customer acquisition costs, and greater customer loyalty.

User-driven personalization misses many visitors: These solutions rely on visitors to submit profile and preference information. However, the majority of site visitors are anonymous. And those that do register are often unwilling to provide complete or accurate information. As a result, user-driven personalization only addresses the needs of a small percentage of prospective customers.

Web analytics falls short: While these solutions are great at providing reams of data on anonymous visitor profile and behavior, they don’t provide the means to act on this valuable information. Without the critical, complementary personalization tools, it is all but impossible for marketers to present anonymous site visitors with content tailored to their unique needs.