ThirdWayBlog.com
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ThirdWay Advertising Blog
Description
Excerpted from the website:
- The spot starts in the middle of a city street where a host of orange scissors standing upright prance forward to orchestral music, much like they are taking part in a ballet. They move in and among the commuters and into an office building. Soon we see the commuters tentatively feeding their credit cards to the scissors, who neatly snip them in two. Soon it becomes a sport and people are tossing their credit cards to scissors who jump for them as if they’re black labradors catching frisbees. Even a grandfather sitting on a bench tries it. The city dissolves into a giant parade where people line the streets tossing their credit cards in, even from upper stories as they float downwards like confetti or ticker tape. A voiceover says, “What if you could get rid of the things you don’t like about credit cards - the hype, the confusion? What if you could start over - and this time do it right?” The spot concludes with a Discover Card logo and a link to the Discover Card what if site.
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- New York NY 10033 US
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