The articles in the Learn section of AboutUs.org are intended for business owners who are smart about their industry and business. They know they need to be on the web, but aren't too sure how to go about it. When they search Google for tips and help, they're getting both good information and misguided advice. They're also reading articles couched in language they don't always understand.

Our job is to write about online marketing, online presence and SEO in language that any intelligent business person can understand. Let's keep these articles reasonably short, so people don't have to scroll down a huge page. Let's break complex topics into sections, or even better, into two or more related - and linked - articles.

Ready to Blog

Ready to Edit

• 04 Mar 2011 Adam Melson 7 Quick SEO Fixes for Your Internal Links - Adam is reviewing.

Actively Working on

• Aliza Reviews Can Help You Rank
• 03 Mar 2011 Mark Look for an easy path into your site, website names that link to a deep page
• 30 Mar 2011 Suzi Image Descriptions, Assigning Words to Pictures
• Suzi Duplicate Content, Why Once is Enough
• Suzi Anchor Text: Keep the flow, lose the URL
• Suzi Broken Links Can Weaken Your Business
• Scott Olson How To Add Your Logo to Your Video

Queue

• Kristina 5 Ways To Increase Sales on Your Ecommerce Site (lots of OMS notes for this)
• Mark Writing H1 Headings for SEO
• Kristina / Someone Getting your products into Google Base/Shopping
• Kristina Maximize Search Engine Crawling
• Kristina NoFollow & DoFollow on Your Site
• Mark & Kristina Why Internal Linking is Important (I think someone else is writing this now)
• Aliza Text in Images Sucks for SEO (working title only!)
• Jed Herzog Video for the Web
• Christian Top 5 SEO Myths
• Christian SEO Quick Wins
• Christian PPC Quality Score -- Pay less, rank higher
• Dayn Wilberding Using URL shorteners to track your reach
• Steven HTML5 in Action
• Nyco Host Your Own Blog
• Nyco Pros and Cons of Blogging Services
• Nima Domain Investing
• You? Intro to E-commerce (to point to that thing)
• Aliza Don't Buy Inbound Links

Article Ideas

• Updated Google Places / Local search article
• Does Server Location Matter For SEO
• Use The Best URLs and URL Structure
• Meta descriptions and http://www.seomoz.org/blog/why-wont-google-use-my-meta-description
• Custom Landing Page: Entice People to Like Your Facebook Page - This one's been written by Emily Widle and will probably publish the week of 28 February. In editing process as of 21 February.
• Some Twitter Tricks
• What to do if you get an unauthorized charge from a website
• Facebook Marketing 201
• Checklist for local businesses - Google Maps, contact info on site, get reviews, etc.
• NoFollow vs DoFollow links on your site
• Some article about why linking to good sites is good... something to point to our new Weaver feature to check what sites you link to. Also, warning about linking to bad sites.
• Something about W3C HTML Validation
• The importance of reviews for local SEO and more
• Primer on using MyWot.com
• SEO competitive analysis - when to copy, when to avoid
• Something about why paying for links is bad and risky, with link to place to report sites that are buying/selling links
• Creating trust in potential and current customers. Combine stuff from K's articles on Twitter, FB, contact info and Rep Mgmt articles, and from Nyco's blogging articles.
• E-commerce and accessibility article for inspiration and a resource at WC3
• Using Webmaster Tools
• Maximize Search Engine Crawling (pointing to "last crawled date" in the Online Visibility Audit and sitemap articles)
• Steven Social Bookmarking Done Right (Delicious, Digg, Reddit, etc.)
• Weaver 3 articles
• Is bit.ly's future safe?
• Why Directories Matter
• How to make your URLs good for SEO and people
• Requested: tutorial on HOW to add/use meta & keywords for seo
• Kristina Places To Build Your Web Presence (re-purposing my reputation management list a bit)
• Kristina Advanced Google Analytics
  • GA for e-commerce sites
  • GA for content sites
  • GA for ...
• Kristina Why your site should have a favicon
• Domain Age: Does it Matter?
• Mark Don't lose your domain name
• Mark What to do if you lose your domain name
• Mark Single Action Websites - examples of great domain names.
• Mark PDX Halibut Fish & Chips - how a business or marketing person can use AboutUs to boost reputation.
• Mark Fix Your H1 Tags, Fix Your Title Tag, Fix Your Meta Description
• Improving your website's bounce rate
• Free Site Submission services (suggestion from Ed on Facebook.com/AboutUs.org)
• The ugly truth about link exchanges and link wheels
• Providing an OpenID login on your site -- why and how
• Adding a Twitter feed to your site
• Types of analytics besides Google Analytics
• Why search engine submission services are a waste of time
• How to get an email address @yourdomain.com
• Email Marketing 101 - Ryan Buchanan of eROI.com? - Tools and Tips for Email Campaigns
• Best RSS Syndication solutions for small businesses
• Ecommerce solutions for small business
• Inexpensive hosting solutions for new websites
• Best sources of Internet Marketing news
• Inexpensive software for creating a small website
• Sell Your Stuff: Online Outlets for Small Entrepreneurs
• Video Conferencing When You Can't Travel
• Now You Have It, Now You Don't; Losing Your Website
• Design Your Website: Best Resources for Creating or Redesigning
• Creating Good Anchor Text
• Frames Can Cost You Customers
• Image Maps: A Great Way to Confuse People and Search Engines
• Top people to follow on Twitter for web analytics
• Top people to follow on Twitter for social media info
• Top people to follow on Twitter for SEO info (or any other Calvin-y topic)
• How to get new customers with Groupon and similar sites
• Why NoFollow Links Are Still Valuable
• Buying a Website Name
• List of Worthwhile DoFollow Sites Kristina
• Free Website Building Tools resource

Fun ideas

So these aren't very business related, but check them out and have fun with them!

Fun Article Ideas

• Nick Burrus Are_SEO_Services_Worth_It CONTRIBUTED

Great resources

• TheSiteWizard.com
• SEOmoz's Learn SEO articles
• Marketing Profs

Done and Blogged

1. 3 Mar Kristina Using Twitter for SEO
2. 2 Mar Emily Widle A Facebook Landing Page Engages New Visitors
3. 2 Mar Emily Widle How To Create a Facebook Landing Page
4. 1 March Aliza Good Meta Descriptions Bring More Site Traffic
5. 28 Feb Rebecca Swayze How To Get Email Addresses CONTRIBUTED
6. 25 Feb Lindsay Yale PR Strategy for Small Business CONTRIBUTED
7. 24 Feb Christian Bullock Keep Track of Inbound Links CONTRIBUTED
8. 23 Feb 2011 Kristina Increase Site Traffic with Title Tags
9. 22 Feb Amanda Gagnon Don't Buy Email Lists . CONTRIBUTED
10. 21 Feb Suzi Free Software for Every Business Owner
11. 17 Feb Kristina 6 Easy Ways to Improve Your Site Speed for SEO
12. Aliza Redirect Alternative Domains for More Traffic
13. Aliza White Hat SEO, Black Hat SEO
14. Kristina Compression Can Speed Up Your Site
15. Marion Margiotta How To Work with Bloggers CONTRIBUTED - AMB
16. Aliza Good Content Vs. Spam - AMB
17. Michael Cottam Flashy Websites Can Be Too Hot for Bots CONTRIBUTED - AMB
18. Adam Melson 35 Local Link Opportunities CONTRIBUTED - AMB
19. Lisa Barone SEO Stumbles To Avoid CONTRIBUTED - AMB
20. Jimme' Peters Handle a Public Relations Error Like a Pro CONTRIBUTED - AMB
21. Kristin Page The Importance of a Landing Page CONTRIBUTED - AMB
22. Kristina How H1 Tags and Headings Help SEO - AMB
23. Suzi 404 Errors Drive Visitors Away - AMB
24. Kristina Alt Text Helps People and Search Engines - AMB
25. Michael Cottam Don't Block Search Engine Crawlers CONTRIBUTED - AMB
26. Kristina 7 Simple Facebook Page Tricks - AMB
27. Suzi Deliver Great Customer Service Online - AMB
28. Kristina What PageRank Means for Your Website - AMB
29. Kamanashish Roy Choose the Right Domain Name CONTRIBUTED - AMB
30. Martin How To Use Robots.txt - AMB
31. Aliza Video Marketing 101 - AMB
32. Julie Harrelson Good Search Rankings for Your Brand CONTRIBUTED - AMB
33. Becky Engel Choose the Right SEO Company CONTRIBUTED - AMB
34. Heinrich Write Effective Press Releases CONTRIBUTED - AMB
35. Kristina What to Do If Your Content is Stolen - AMB
36. Kristina Make Groupon Work for You - AMB
37. Michael Cottam SEO Mistakes Even Experienced Web Designers Make CONTRIBUTED - AMB
38. Nick Herinckx Build Links and Visibility with Press Release Optimization CONTRIBUTED - AMB
39. Jason Capshaw Find and Market Prospects on the Social Web CONTRIBUTED - AMB
40. Ethan Tan Design Your Website for Conversion CONTRIBUTED - AMB
41. Michael Cottam Link Juice: Save Every Drop CONTRIBUTED - AMB
42. Roko Nastic Web Browser Testing Makes Your Site Look Right CONTRIBUTED - AMB
43. Aliza Find an Expert on the Social Web - AMB
44. Michael Cottam Shared Page Titles: Classic SEO Mistake CONTRIBUTED - AMB
45. John Stepleton Google Instant Changes Local Search SEO CONTRIBUTED - AMB
46. Michael Cottam Twin Home Pages: Classic SEO Mistake CONTRIBUTED - AMB
47. Michael Cottam Multiple Subdomains: Classic SEO Mistake CONTRIBUTED - AMB
48. Ann Smarty Guest Blogging for Online Visibility CONTRIBUTED - AMB
49. Christian Keyword Research is Key to Online Success CONTRIBUTED - AMB
50. Aliza Track Your Social Presence - AMB
51. Drew & Mark Getting a Website for the First Time - AMB
52. Wiep Knoll Get Good Backlinks CONTRIBUTED - AMB
53. Ray Online Marketing is the New Marketing - AMB
54. Hallie Track Your Marketing in Google Analytics CONTRIBUTED - AMB
55. John Calday Intuitive SEO by the Book CONTRIBUTED - AMB
56. Nyco Name Your Blog - AMB
57. Hallie Boost Your Business on Foursquare and the Rest CONTRIBUTED - AMB
58. Kristina Boost Conversions and SEO with Contact Info - AMB
59. Kristina Don't Lose People Who Don't Type WWW - AMB
60. Kristina Get Your Website Indexed - AMB
61. Christian Google AdWords Guide for Beginners CONTRIBUTED - AMB
62. Nyco Business Blog 101 - AMB
63. Hallie SEO vs PPC CONTRIBUTED - AMB
64. Kristina Creating an XML Sitemap - AMB
65. Christian Bullock Writing Good PPC Ads CONTRIBUTED - AMB
66. Kristina An HTML Sitemap Helps Search Engines Discover You - AMB
67. Kristina Using Facebook and Twitter for Your Business - AMB
68. Kristina Tips for Sending Email Newsletters - AMB
69. Hallie Janssen SEO: The Basics CONTRIBUTED - AMB
70. Kristina Crash Course in Google Analytics - AMB
71. Kristina Make Sure Your Business Appears in Google Maps - AMB
72. Suzi Send Bad Grammar to the Slammer - AMB
73. Martin These Websites Aren't as Dirty as They Sound Part 2 - AMB
74. Kristina Reputation Management: Neutralize the Bad with the Good - AMB
75. Aliza Free SEO Tools - AMB
76. Martin These Websites Aren't as Dirty as They Sound - AMB