Learn/Guest-Blogging-for-Online-Visibility
Revision as of 21:57, 24 September 2010 by Aliza Earnshaw (talk | contribs) (→Build a Targeted Audience)
Guest blogging is a mutually beneficial exchange between a blogger and another writer. The blog owner who hosts a guest blogger can take a break from creating content, while adding a fresh point of view for readers. The guest blogger gets the chance to reach a new audience, attracting new readers to his or her own blog or website.
Usually it’s the would-be guest blogger who gets in touch with a blog owner to request publication. Blog owners who are open to guest contributions will accept pieces that they consider are a good fit for the blog. The normal practice is for the blog owner to give proper credit to the guest blogger, and to include his or her contact information.
There are many benefits to becoming a regular guest blogger. You can grow your audience, build your online reputation, earn more links to your own blog or website, and meet influential people in your industry.
Build a Targeted Audience
Guest posting on blogs related to your particular niche can expose you to a whole new community of people who are interested in your area of expertise.
These readers are your potential new fans, followers and long-term readers. If they like your work, they’ll promote it to their own fans and followers.
- Short-term benefit
- Quick spike of interest in your site or product.
- Long-term benefit
- Acquisition of loyal readers and followers.