Difference between revisions of "Learn/Good-Content-Vs.-Spam"
| Line 18: | Line 18: | ||
The ideal situation is when a business owner has a genuine passion and expertise in his or her field, and writes interesting small pieces on the company's website to attract and engage new and current customers. One great example is the material on this product page at [[MermadeArts.com|Mermade Magickal Arts]], displayed to the right. | The ideal situation is when a business owner has a genuine passion and expertise in his or her field, and writes interesting small pieces on the company's website to attract and engage new and current customers. One great example is the material on this product page at [[MermadeArts.com|Mermade Magickal Arts]], displayed to the right. | ||
| − | [[Image:MermadeArtsSalesPage.png|right|Sales page for agarwood strips]] | + | [[Image:MermadeArtsSalesPage.png|right|Sales page for agarwood strips|150px]] |
Notice that there's lots of fascinating information here about the product. It's meant to entice someone to buy, but it's also text that naturally contains important keywords for this product - words like '''aloeswood''', '''agarwood''', '''incense''' and '''aroma''' that tell search engines what the page is about. | Notice that there's lots of fascinating information here about the product. It's meant to entice someone to buy, but it's also text that naturally contains important keywords for this product - words like '''aloeswood''', '''agarwood''', '''incense''' and '''aroma''' that tell search engines what the page is about. | ||
Revision as of 22:52, 3 February 2011
By [[User:|]] on
If you are building an online business that depends on lots of content, you're probably watching as the search engines - Google, Bing, Blekko and others - declare war on content farms and spam content.
But what does that mean for small business owners trying to get more traffic to their websites? We're always told that creating good content is really important. What is good content? What's bad content? What's a content farm, anyway? And most important of all, how do you produce the good stuff, and enough of it to matter?
Good Content: Something You'd Actually Want To Read
It sounds simple: Good content conveys information that someone will find valuable, whether it's conveyed in text, graphics, video, photos, or some combination of these.
Website owners are often urged to provide "good content" containing the keywords that are important to their business. The idea is that search engines will crawl the site, include the pages with "good content" in their indexes, and then include these pages in searches for the keywords that have been repeated often enough and prominently enough to matter.
The ideal situation is when a business owner has a genuine passion and expertise in his or her field, and writes interesting small pieces on the company's website to attract and engage new and current customers. One great example is the material on this product page at Mermade Magickal Arts, displayed to the right.
Notice that there's lots of fascinating information here about the product. It's meant to entice someone to buy, but it's also text that naturally contains important keywords for this product - words like aloeswood, agarwood, incense and aroma that tell search engines what the page is about.
Why Good Content Is Good Business
Websites that have lots of content that's useful can benefit in a number of ways. 1. Content can be advertised against 2. Content can link out 3. Content can be linked to
What Is a Content Farm, and Why Are They a Problem?
Content farms often commission their writers' work based on analysis of search engine queries that proponents represent as "true market demand", a feature that traditional journalism lacks.