Category:Outbound Telemarketing

Outbound Telemarketing And The Factor Of A Better Closing Ratio

Closing ratios in an outbound telemarketing effort pose several tricky questions. The closing ratio can vary and there are so many factors influencing the figures that even experts keep themselves guarded in their projections. That said, take heart in the fact that closing ratio for telemarketing is higher than other types of direct marketing - emails, web promotion, advertisement, newsletters…the works.

If you are not satisfied with your closing ratio for outbound telemarketing operations, you have to review or modify the following: the number of calls needed to close; your CCE’s (Customer Care Executive) persuasive skills; brand value of the organization you are promoting; processes needed at the customer end before a deal gets through; the number of point of contacts for the customer.

Training for callers is important. Call centres almost always teach employees how to make a call, how to interact with customers, and how to project a confident image. These variables are often overlooked in telemarketing campaigns run by the organizations themselves.

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